How to conduct surveys: a step-by-step guide/

Main Author: Fink, Arlene
Format: Book
Language:English
Published: Los Angeles: Sage, c2009
Edition:4th ed.
Subjects:
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100 1 |a Fink, Arlene 
245 1 0 |a How to conduct surveys:   |b a step-by-step guide/  |c Arlene Fink 
250 |a 4th ed. 
260 |a Los Angeles:  |b Sage,  |c c2009 
300 |a viii, 125 p. :  |b ill. ;  |c 26 cm. 
504 |a Includes bibliographical references (p. 117-118) and index. 
505 0 |a Conducting surveys: everyone is doing it -- What is a survey? -- When is a survey best? -- Self-administered questionnaires and interviews: the heart of the matter -- The friendly competition -- A survey continuum: from specific to general use -- Summing up -- Think about this -- Articles -- The survey form: questions, scales, and appearance -- The content is the message -- Define the terms -- Select your information needs or hypotheses -- Make sure you can get the information -- Do not ask for information unless you can act on it -- Writing questions -- Organizing responses to open-ended survey items: do you get any satisfaction? -- Rules for writing closed survey questions -- Responses for closed questions -- Rating scales -- Online survey questions -- Scaling -- Summing up -- Think about this -- Getting it together: some practical concerns -- Length counts -- Getting the survey in order -- Questionnaire format: aesthetics and other concerns -- Branching questions, or the infamous "skip" pattern -- Administration: who gives what to whom? -- The survey is put on trial -- Reliability and validity: the quality of your survey -- Guidelines for pilot testing -- Ethics, privacy, and confidentiality -- A far-reaching world: surveys, language, and culture -- Summing up -- Think about this -- Articles -- Sampling -- Sample size and response rate: who and how many? -- Random sampling methods -- Stratified random sampling -- Simple random cluster sampling -- Systematic sampling -- Convenience samples -- Other convenience sampling methods -- Finding the sample: who is in? Who is out? -- How large should your sample be? -- Statistical methods: sampling for two groups and an intervention -- Response rate -- Summing up -- Think about this -- Articles -- Survey design: environmental control -- Which designs are available? -- Cross-sectional survey designs -- Longitudinal surveys or cohorts -- Comparison group survey designs: quasi- and true experiments -- Other survey designs: normative and case control -- Survey design valid 
650 0 |a Social surveys 
650 0 |a Educational surveys 
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