Cover Image

Digital marketing analytics : making sense of consumer data in a digital world /

Main Author: Hemann, Chuck.
Other Authors: Burbary, Ken.
Format: Book
Language:English
Published: Indianapolis, USA : Que, c2013.
Subjects:
Internet marketing.
Digital media.
Item Description:Includes index.
Physical Description:xvii, 364 p. : ill. ; 23 cm.
ISBN:9780789750303

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