Cover Image

Crossing the chasm : marketing and selling high-tech products to mainstream customers /

Main Author: Moore, Geoffrey A., 1946-
Format: Book
Language:English
Published: New York : HarperBusiness, c2014.
Edition:3rd. ed.
Subjects:
Selling > High technology.
High technology > Marketing.
Technological innovations > Marketing.
Online Access:http://www.loc.gov/catdir/enhancements/fy1501/98055078-b.html

Similar Items

Similar Items