Description: Copywriting for the electronic media :

Main Author:	Meeske, Milan D.
Format:	Book
Language:	English
Published:	Boston : Wadsworth, c2009.
Edition:	6th ed.
Subjects:	Advertising copy. Broadcast advertising.

Physical Description:	xv, 312 p. : ill. ; 32 cm.
ISBN:	9780495803706