Aesthetics in marketing /

Main Author: Baisya, Rajat K.
Other Authors: Das, G. Ganesh.
Format: Book
Language:English
Published: New Delhi ; Thousand Oaks, Calif. : Response Books, c2008.
Subjects:
Online Access:http://www.loc.gov/catdir/toc/ecip085/2007047145.html
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245 1 0 |a Aesthetics in marketing /  |c Rajat K. Baisya, G. Ganesh Das. 
260 |a New Delhi ;  |b Response Books,  |c c2008.  |a Thousand Oaks, Calif. : 
300 |a 313 p. :  |b ill. ;  |c 26 cm. 
500 |a Includes bibliographical references and index. 
650 0 |a Market segmentation. 
650 0 |a Consumers' preferences. 
650 0 |a New products. 
700 1 |a Das, G. Ganesh. 
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