Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amherst, N.Y. :
Prometheus Books,
2007.
|
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip0721/2007027083.html |
| Physical Description: | 357 p. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781591025689 |