Description: Heritage marketing /

Main Author:	Misiura, Shashi.
Format:	Book
Language:	English
Published:	Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, c2006.
Subjects:	Cultural property > Protection. Heritage tourism. Historic sites. Marketing.

Physical Description:	xvi, 280 p. : ill. ; 25 cm.
Bibliography:	Includes bibliographical references (p. [271]-274) and index.
ISBN:	9780750663182