The marketing director's role in business planning and corporate governance /

Main Author: Michaluk, Gerald.
Format: Book
Language:English
Published: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007.
Subjects:
Online Access:http://www.loc.gov/catdir/enhancements/fy0805/2007043739-t.html
Physical Description:xvi, 296 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. [275]-276) and index.
ISBN:9780470515808