Niche envy : marketing discrimination in the digital age /

Main Author: Turow, Joseph.
Format: Book
Language:English
Published: Cambridge : MIT, 2006.
Subjects:
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050 0 0 |a HF5415.32  |b .T87 2006 
100 1 |a Turow, Joseph. 
245 1 0 |a Niche envy :  |b marketing discrimination in the digital age /  |c Joseph Turow. 
260 |a Cambridge :  |b MIT,  |c 2006. 
300 |a 225 p. :  |b ill. ;  |c 23 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Consumer profiling. 
650 0 |a Market segmentation. 
650 0 |a Marketing  |x Technological innovations. 
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