Jackpot : Harrah's winning secrets for customer loyalty /

Main Author: Shook, Robert L., 1938-
Format: Book
Language:English
Published: New York : Wiley, 2003.
Subjects:
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005 20171111233538.0
008 090911s2003 nyua b 001 0 eng d
020 |a 0471263230  |q hbk. 
040 |a DLC 
050 0 0 |a HV6711  |b .S56 2003 
100 1 |a Shook, Robert L.,  |d 1938- 
245 1 0 |a Jackpot :  |b Harrah's winning secrets for customer loyalty /  |c Robert L. Shook. 
260 |a New York :  |b Wiley,  |c 2003. 
300 |a xiii, 332 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Casinos  |x Marketing.  |z United States 
650 0 |a Customer loyalty  |z United States. 
952 |a CY-LiCUT  |b 5a01a6376c5ad14ac1e79910  |c 945l  |d 998a  |e -  |t 1  |x m  |z Books