Description: Communication research measures :

Other Authors:	Palmgreen, Philip, Sypher, Howard E.
Format:	Book
Language:	English
Published:	Mahwah, New Jersey : Lawrence Erlbaum Associates, 2004.
Subjects:	Popular culture > Research

Physical Description:	xvi, 400 p. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0805852433