Event marketing : how to successfully promote events, festivals, conventions, and expositions /

Main Author: Hoyle, Leonard H.
Format: Book
Language:English
Published: New York : J. Wiley, c2002.
Subjects:
Online Access:http://www.loc.gov/catdir/description/wiley037/2001046819.html
http://www.loc.gov/catdir/toc/wiley021/2001046819.html
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100 1 |a Hoyle, Leonard H. 
245 1 0 |a Event marketing :  |b how to successfully promote events, festivals, conventions, and expositions /  |c Leonard H. Hoyle. 
260 |a New York :  |b J. Wiley,  |c c2002. 
300 |a xxiv, 224 p. ;  |c 25 cm. 
504 |a Includes bibliographical references (p. 209-215) and index. 
650 1 0 |a Special events  |x Marketing. 
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856 4 1 |u http://www.loc.gov/catdir/toc/wiley021/2001046819.html 
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