Marketing research /

Main Author: McDaniel, Carl D.
Other Authors: Gates, Roger H.,
Format: Computer Files
Language:English
Published: Hoboken, N.J. : Wiley, 2005.
Edition:7th ed.
Subjects:
Item Description:"SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM.
Physical Description:xxvi, 617 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in).
Bibliography:Includes bibliographical references and index.
ISBN:0471755281