Description: Hospitality and tourism marketing /

Main Author:	Lazer, William.
Other Authors:	Dallas, Melissa., Riegel, Carl.
Format:	Book
Language:	English
Published:	Michigan : Educational Institute, American Hotel & Lodging Association, 2006.
Subjects:	Hospitality industry > Marketing. Tourism > Marketing. Public relations > Tourism. Public relations > Hospitality industry.

Physical Description:	436 p. : ill. ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0866122699