Business research : a practical guide for undergraduate & postgraduate students /

Main Author: Collis, Jill
Other Authors: Hussey, Roger
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2009.
Edition:3rd ed.
Subjects:
Table of Contents:
  • Understanding research - - Making academic decisions - - Identifying your research paradigm - - Choosing a methodology - - Searching and reviewing the literature - - Writing your research proposal - - Collecting qualitative data - -Analyzing qualitative data - -Collecting data for statistical analysis - - Analyzing data using descriptive statistics - - Analyzing data using inferential statistics - - Writing up the research - - Troubleshooting.