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04189nam a2200265 a 4500 |
| 001 |
1409933 |
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20171111233414.0 |
| 008 |
160225s2009 enka b 001 0 eng |
| 020 |
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|a 9781405144094(hardcover:alk.paper)
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| 020 |
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|a 1405144092(hardcover:alk.paper)
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| 020 |
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|a 9781405144100(pbk.:alk.paper)
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| 040 |
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|a DLC
|b gre
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| 082 |
0 |
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|2 22
|a 659.10420973
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| 245 |
0 |
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|a Advertising and society :
|b controversies and consequences /
|c edited by Carol J. Pardun.
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| 260 |
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|a Chichester, U.K. ;
|b Wiley-Blackwell,
|c 2009.
|a Malden, MA :
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| 300 |
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|a xii, 209 σ. :
|b εικ.. ;
|c 24 εκ.
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| 504 |
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|a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο
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| 505 |
0 |
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|a Introduction. People don't hate advertising : they hate bad advertising / Carol J. Pardun -- The economic impact of advertising : what's the controversy? Adversing makes products more expensive / Edd Applegate -- Advertising lowers prices for consumers / C. Ann Hollifield -- Advertising to children : gimme, gimme, gimme!!! Do children need more protection from advertising? Yes! Children need protection from the bombardments of Sponge Bob Square Pants, Ronald McDonald, and all the big purple dinosaurs / Keisha L. Hoerrner -- No! Children are smarter than we think. We coddle them enough already! / J. Walker Smith -- Political advertising : necessary, necessary evil, or evil necessarily? Political advertising serves an important role for American voters / Anne Johnston -- Political advertising has no place in the U.S. democratic system / Jennifer D. Greer -- Tobacco advertising : when people do dumb things. Tobacco advertising : the strong First Amendment right to promote lawful products / R. Michael Hoefges -- The fumes of truth / Jef I. Richards -- Alcohol advertising : a match made in heaven or a pact with the devil? Alcohol is so problematic that advertising or promoting it in any way should be banned from all televised events / Lara Zwarun -- Eliminating alcohol advertising on television because underage people drink is as misguided as restricting automobile advertising because people drive too fast / Jason Chambers -- Advertising and product placement : and now, the star of the show! Product placement makes a lot of sense in today's media environment / Charles Lubbers -- More than entertainment : product placement in American media channels / Kathy Brittain McKee -- Sex and advertising : I'm too sexy for this ad...or am I? Sex in advertising : no crime here! / Tom Reichert -- Using sex in advertising is never a good idea / Kathy Roberts Forde -- Stereotypes in advertising : a code to help us understand a concept quickly? Or a short-changing way to look at the world? Stereotypes are the best way to give consumers a quick understanding of the creative impact of the message / Marie Hardin -- What's the harm in advertising stereotypes? / Jane Marcellus -- Direct-to-consumer pharmaceutical advertising : a prescription for everything? Doctor knows best : why DTC advertising of prescription medications is bad for patients / Beth E. Barnes -- Feel empowered! Enhanced health knowledge! / Debbie Treise and Paula Rausch -- Puffery and advertising : Puff the magic ad man. Puffery is never worth the deception / Ivan Preston -- This is the best darn essay on puffery you will ever read / Bruce G. Vanden Bergh -- Advertising and social responsibility : being good is always a good idea - right? Companies are wise - and ethical - to use "social responsibility" as a creative strategy / Debra Merskin -- The adoption of social responsibility through cause-related marketing as a business strategy is unethical / Peggy Kreshel.
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| 650 |
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0 |
|a Advertising
|x Social aspects
|z United States.
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| 650 |
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4 |
|a Διαφήμιση
|x Κοινωνικές απόψεις
|z Ηνωμένες Πολιτείες Αμερικής
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| 650 |
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0 |
|a Advertising, Political
|z United States.
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| 650 |
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4 |
|a Διαφήμιση, Πολιτική
|z Ηνωμένες Πολιτείες Αμερικής
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| 650 |
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0 |
|a Advertising
|z United States.
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| 700 |
1 |
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|a Pardun, Carol J.
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| 952 |
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|a GrAtEKP
|b 59cd29656c5ad1344611119b
|c 998a
|d 945l
|e 659.104 209 73 ADV
|t 1
|x m
|z Books
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