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130822s1997 xk r 000 0 eng d |
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|a 0521484936
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|a ΤΕΙ-ΔΜ
|b gre
|e AACR2
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|2 22
|a 659.2
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100 |
1 |
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|a Mayhew, Leon H.
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245 |
0 |
4 |
|a The new public :
|b professional communication and the means of social influence /
|c Leon H. Mayhew
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260 |
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|a Cambridge ; New York :
|b Cambridge University Press,
|c 1997
|
300 |
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|a xi, 332 p. ;
|c 24 cm.
|
490 |
0 |
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|a Cambridge cultural social studies
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504 |
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|a Includes bibliographical references (p. 303-325) and index (p. 326-332)
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504 |
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|a Includes bibliographical references and index
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650 |
1 |
0 |
|a Public relations
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650 |
1 |
0 |
|a Communication
|x Social aspects
|
650 |
1 |
0 |
|a Influence (Psychology)
|
650 |
1 |
0 |
|a Manipulative behavior
|
650 |
1 |
0 |
|a Persuasion (Psychology)
|
650 |
|
0 |
|a Public relations
|
650 |
|
0 |
|a Influence (Psychology)
|
650 |
|
0 |
|a Persuasion (Psychology)
|
650 |
|
0 |
|a Manipulative behavior
|
650 |
|
0 |
|a Communication
|x Social aspects
|
710 |
|
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|a Cambridge University Press
|
952 |
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|a GrAtEKP
|b 59cd21396c5ad134461066a7
|c 998a
|d 945l
|e 659.2 MAY
|t 2
|x m
|z Books
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