Managing services marketing : text and readings /

Main Author: Bateson, John E. G.
Format: Book
Published: Fort Worth : Dryden Press, c1995
Edition:3rd
Subjects:
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245 1 0 |a Managing services marketing :  |b text and readings /  |c John E. Bateson 
250 |a 3rd 
260 |a Fort Worth :  |b Dryden Press,  |c c1995 
300 |a xvii, 680 p. 
504 |a Includes bibliographical references and index 
650 0 |a Service industries  |x Marketing 
650 0 |x Management 
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