Description: Media research techniques/

Main Author:	Berger, Arthur Asa, 1933-
Format:	Book
Language:	English
Published:	Newbury Park, California: Sage, 1991
Subjects:	Mass media > Research Methodology

Physical Description:	148 p. ; 23 cm
Bibliography:	Includes bibliographical references (p. 142-143) and index (p. 144-147)
ISBN:	0803941803