Comportement du consommateur et marketing/
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | French |
| Published: |
Que?bec:
Presses de lʹUniversite? Laval,
1978
|
| Edition: | 2nd ed. rev. and augm. |
| Subjects: |
| Physical Description: | xvii, 352 p. : graphs ; 21 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0774668547 |