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090917s2006 gr erb 001 0 eng d |
| 020 |
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|a 080585410X
|q (pbk.)
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| 040 |
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|a GrAtEKP.mousiki
|b gre
|e AACR2
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| 082 |
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|2 22
|a 302.23
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| 100 |
1 |
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|a Webster, James G.
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| 245 |
1 |
0 |
|a Ratings analysis :
|b the theory and practice of audience research /
|c James G. Webster, Patricia F. Phalen, Lawrence W. Lichty
|
| 250 |
|
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|a 3rd
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| 260 |
|
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|a Mahwah, N.J.:
|b L. Erlbaum Associates,
|c 2006
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| 300 |
|
|
|a xviii, 317 p. :
|b ill., charts ;
|c 23 cm.
|
| 490 |
0 |
|
|a LEAʹs communication series
|
| 504 |
|
|
|a Includes bibliographical references (p. 287-301) and indexes.
|
| 650 |
|
0 |
|a Mass media
|x Ratings
|
| 650 |
|
0 |
|a Television programs
|x Ratings
|x Methodology
|
| 650 |
|
0 |
|a Television viewers
|
| 650 |
|
0 |
|a Radio programs
|x Ratings
|x Methodology
|
| 650 |
|
0 |
|a Radio audiences
|
| 700 |
1 |
|
|a Phalen, Patricia F.
|
| 700 |
1 |
|
|a Lichty, Lawrence Wilson
|
| 952 |
|
|
|a GrAtEKP
|b 59cce34c6c5ad134460b46a1
|c 998a
|d 945l
|e 302.23 WebJ r 2006
|t 1
|x m
|z Books
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