Advertising media planning /

Main Author: Sissors, Jack Zanville, 1919-
Other Authors: Bumba, Lincoln,
Format: Book
Language:English
Published: Illinois : NTC Business Books, 1992.
Edition:4th ed.
Subjects:
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040 |a GrAtEKP.aggliki  |b gre  |e AACR2 
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100 1 |a Sissors, Jack Zanville,  |d 1919- 
245 1 0 |a Advertising media planning /  |c Jack Z. Sissors, Lincoln Bumba. 
250 |a 4th ed. 
260 |a Illinois :  |b NTC Business Books,  |c 1992. 
300 |a x, 485 p. ;  |c 24 cm. 
504 |a Includes index. 
650 0 |a Advertising media planning. 
700 1 |a Bumba, Lincoln, 
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