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00806nam a2200217 a 4500 |
| 001 |
1069330 |
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20171111232419.0 |
| 008 |
031215s1993 gr erbbii 001 0 eng d |
| 020 |
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|a 0385425287
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| 040 |
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|a ΕΚΠΑ. Βιβλιοθήκη Οικονομικών Επιστημών
|b gre
|e AACR2
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| 082 |
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0 |
|2 21
|a 658.812
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| 100 |
1 |
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|a Peppers, Don
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| 245 |
1 |
4 |
|a The one to one future :
|b building relationships one customer at a time /
|c Don Peppers and Martha Rogers
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| 260 |
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|a New York:
|b Currency Doubleday,
|c c1993
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| 300 |
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|a xviii, 443 p.
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| 504 |
|
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|a Includes bibliographical references and index
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| 650 |
|
0 |
|a Market segmentation
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| 650 |
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0 |
|a Sales promotion
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| 650 |
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0 |
|a Consumersʹ preferences
|
| 700 |
1 |
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|a Rogers, Martha
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| 952 |
|
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|a GrAtEKP
|b 59ccdf1e6c5ad134460ad0fd
|c 998a
|d 945l
|e 658.812 PEP
|t 1
|x m
|z Books
|
