Lovelock, C. H., & Wirtz, J. (2004). Services marketing: People, technology, strategy (6th ed.). Upper Saddle River, N.J.: Pearson : Prentice Hall.
Chicago Style CitationLovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Upper Saddle River, N.J.: Pearson : Prentice Hall, 2004.
MLA CitationLovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Upper Saddle River, N.J.: Pearson : Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.