Marketing : concepts and strategies /
Main Author: | Pride, William M. |
---|---|
Corporate Author: | Houghton Mifflin |
Other Authors: | Ferrell, O. C. |
Format: | Book |
Language: | English |
Published: |
Boston:
Houghton Mifflin,
c1991
|
Edition: | 7th ed. |
Subjects: |
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