Marketing : concepts and strategies /
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
Houghton Mifflin,
c1991
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| Edition: | 7th ed. |
| Subjects: |
| Physical Description: | 1v. (various pagings) : col. ill, col. maps ; 26 cm. |
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| Bibliography: | Περιέχει βιβλιογραφικές αναφορές και ευρετήριο. |
| ISBN: | 0395433584 |