Description: Research in marketing :An annual compilation of research

Other Authors:	Sheth, Jagdish N. (Editor)
Format:	Book
Published:	Greenwich, CT : Jai Press , 1978 .
Subjects:	Marketing Marketing research Έρευνα αγοράς Μάρκετινγκ

Physical Description:	xii, 330 p. ; 23 cm.
Bibliography:	Includes bibliographical references
ISBN:	0892320419