APA Citation

Wiersema, F. D. (1996). Customer intimacy: Pick your partners, shape your culture, win together. Santa Monica, Calif: Knowledge Exchange.

Chicago Style Citation

Wiersema, Frederik D. Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together. Santa Monica, Calif: Knowledge Exchange, 1996.

MLA Citation

Wiersema, Frederik D. Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together. Santa Monica, Calif: Knowledge Exchange, 1996.

Warning: These citations may not always be 100% accurate.