APA Citation

Arens, W. F., Weigold, M. F., & Arens, C. (2008). Contemporary advertising (11th ed.). Boston: McGraw-Hill Irwin.

Chicago Style Citation

Arens, William F., Michael F. Weigold, and Christian Arens. Contemporary Advertising. 11th ed. Boston: McGraw-Hill Irwin, 2008.

MLA Citation

Arens, William F., Michael F. Weigold, and Christian Arens. Contemporary Advertising. 11th ed. Boston: McGraw-Hill Irwin, 2008.

Warning: These citations may not always be 100% accurate.