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00872nam a2200229 a 4500 |
| 001 |
720041 |
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20171111231057.0 |
| 008 |
090122s2008 gr r 000 0 eng d |
| 020 |
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|a 1412956471
|z 9781412956475
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| 040 |
|
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|a GR-KoDPT
|b gre
|e AACR2
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| 050 |
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|a HF5414
|b .K67 2008
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| 100 |
1 |
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|a Kotler, Philip
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| 245 |
1 |
0 |
|a Social marketing :
|b influencing behaviors for good /
|c Philip Kotler, Nancy R. Lee
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| 250 |
|
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|a 3rd ed.
|
| 260 |
|
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|a Los Angeles:
|b Sage Publications,
|c c2008
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| 300 |
|
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|a xii, 444 σ. :
|b εικ. ;
|c 24 εκ.
|
| 504 |
|
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|a Περιέχει βιβλιογραφικές παραπομπές (σ. 403-427) και ευρετήριο
|
| 650 |
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0 |
|a Social marketing
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| 700 |
1 |
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|a Lee, Nancy,
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| 710 |
|
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|a Sage
|
| 856 |
4 |
0 |
|u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html
|
| 952 |
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|a GR-KoDPT
|b 59cc22cb6c5ad13446f8e0aa
|c 998a
|d 945l
|e HF 5414
|t 1
|x m
|z Books
|
