Social marketing : influencing behaviors for good /
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles:
Sage Publications,
c2008
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html |
| Physical Description: | xii, 444 σ. : εικ. ; 24 εκ. |
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| Bibliography: | Περιέχει βιβλιογραφικές παραπομπές (σ. 403-427) και ευρετήριο |
| ISBN: | 1412956471 |