Competing in emerging markets : cases and readings /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
2008.
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip0717/2007019581.html |
Table of Contents:
- Dell's dilemma in Brazil : negotiating at the state level / Roy Nelson
- Kmart de MeÌ詣o S.A. de C.V. (abridged) / David Ager, Wendy Evans, and David Conklin
- Unicord PLC : the Bumble Bee acquisition / Hemant Merchant and Nima Narchi
- Nora-sakari : a proposed JV in Malaysia (revised) / R. Azimah Ainuddin and Paul Beamish
- Red star China : discovering the essence of guanxi (a) / Neil Abramson and Hemant Merchant
- Hero Honda Motors (India) Ltd. : is it Honda that made it a hero? / Kannan Ramaswamy and Rahul Sankhe
- Strategic crossroads at MataÌ栺 Hungary's telecommunications powerhouse / Jordan Mitchell and Paul Rouse
- Managing Pibrex Russia (a) : new crisis, old grievances / Rachel Doern and Carl F. Fey
- Olly Racela in Bangkok / Hemant Merchant
- Distance still matters : the hard reality of global expansion / Pankaj Ghemawat
- Strategy under uncertainty / Hugh Courtney, Jane Kirkland, and Patrick Viguerie
- Harnessing the science of persuasion / Robert B. Cialdini
- Achieving business success in Confucian societies : the importance of guanxi (connections) / Irene Y.M. Yeung and Rosalie L. Tung
- The role of family conglomerates in emerging markets : what western companies should know / Daekwan Kim, Destan Kandemir, and S. Tamer Cavusgil
- Transferring management knowledge to Russia : a culturally based approach / Ruth C. May, Sheila M. Puffer, and Daniel J. McCarthy.