|
|
|
|
| LEADER |
02196nam a2200217 a 4500 |
| 001 |
709571 |
| 005 |
20171111231048.0 |
| 008 |
070508s2008 nyuab b 000 0 eng c |
| 020 |
|
|
|a 9780415399500
|
| 050 |
0 |
0 |
|a HD2755.5
|b .C637 2008
|
| 082 |
0 |
0 |
|2 22
|a 658.049
|
| 245 |
0 |
0 |
|a Competing in emerging markets :
|b cases and readings /
|c edited by Hemant Merchant.
|
| 260 |
|
|
|a New York :
|b Routledge,
|c 2008.
|
| 300 |
|
|
|a xxiii, 251 p. :
|b ill., maps ;
|c 26 cm.
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 505 |
0 |
|
|a Dell's dilemma in Brazil : negotiating at the state level / Roy Nelson -- Kmart de MeÌ詣o S.A. de C.V. (abridged) / David Ager, Wendy Evans, and David Conklin -- Unicord PLC : the Bumble Bee acquisition / Hemant Merchant and Nima Narchi -- Nora-sakari : a proposed JV in Malaysia (revised) / R. Azimah Ainuddin and Paul Beamish -- Red star China : discovering the essence of guanxi (a) / Neil Abramson and Hemant Merchant -- Hero Honda Motors (India) Ltd. : is it Honda that made it a hero? / Kannan Ramaswamy and Rahul Sankhe -- Strategic crossroads at MataÌ栺 Hungary's telecommunications powerhouse / Jordan Mitchell and Paul Rouse -- Managing Pibrex Russia (a) : new crisis, old grievances / Rachel Doern and Carl F. Fey -- Olly Racela in Bangkok / Hemant Merchant -- Distance still matters : the hard reality of global expansion / Pankaj Ghemawat -- Strategy under uncertainty / Hugh Courtney, Jane Kirkland, and Patrick Viguerie -- Harnessing the science of persuasion / Robert B. Cialdini -- Achieving business success in Confucian societies : the importance of guanxi (connections) / Irene Y.M. Yeung and Rosalie L. Tung -- The role of family conglomerates in emerging markets : what western companies should know / Daekwan Kim, Destan Kandemir, and S. Tamer Cavusgil -- Transferring management knowledge to Russia : a culturally based approach / Ruth C. May, Sheila M. Puffer, and Daniel J. McCarthy.
|
| 650 |
|
0 |
|a International business enterprises
|x Management
|
| 650 |
|
0 |
|a International trade
|
| 700 |
1 |
|
|a Merchant, Hemant.
|
| 856 |
4 |
1 |
|u http://www.loc.gov/catdir/toc/ecip0717/2007019581.html
|
| 952 |
|
|
|a GR-ThIHU
|b 59cc21bf6c5ad13446f8b23c
|c 998a
|d 945l
|e 658.049 MER
|t 1
|x m
|z Books
|
