Heracleous, L. T., Wirtz, J., & Pangarkar, N. (2006). Flying high in a competitive industry: Cost-effective service excellence at Singapore Airlines. Singapore ; New York: Mc Graw Hill.
Chicago Style CitationHeracleous, Loizos Th., Jochen Wirtz, and Nitin Pangarkar. Flying High in a Competitive Industry: Cost-effective Service Excellence At Singapore Airlines. Singapore ; New York: Mc Graw Hill, 2006.
MLA CitationHeracleous, Loizos Th., Jochen Wirtz, and Nitin Pangarkar. Flying High in a Competitive Industry: Cost-effective Service Excellence At Singapore Airlines. Singapore ; New York: Mc Graw Hill, 2006.
Warning: These citations may not always be 100% accurate.