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| LEADER |
00831nam a2200205 a 4500 |
| 001 |
704874 |
| 005 |
20171111231044.0 |
| 008 |
090827s2008 maua b 001 0 eng d |
| 020 |
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|a 9780071263634
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| 082 |
0 |
4 |
|2 22
|a 658.802
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| 100 |
1 |
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|a Hooley, Graham J.
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| 245 |
1 |
0 |
|a Analysis for marketing planning /
|c Donald R. Lehmann, Russell S. Winer
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| 250 |
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|a International ed., 7th ed.
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| 260 |
|
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|a Boston ;
|b McGraw-Hill,
|c 2008
|a London :
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| 300 |
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|a xii, 299 p. :
|b ill. ;
|c 24 cm
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| 500 |
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|a Previous ed.: published as by Donald R. Lehman and Russell S. Winer. Boston, Mass.; London: McGraw-Hill/Irwin, 2005
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Marketing
|x Management
|z United States
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| 700 |
1 |
|
|a Winer, Russell S.
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| 952 |
|
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|a GR-ThIHU
|b 59cc21146c5ad13446f89af6
|c 998a
|d 945l
|e 658.802 LEH
|t 1
|x m
|z Books
|
