Analysis for marketing planning /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston ; London :
McGraw-Hill,
2008
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| Edition: | International ed., 7th ed. |
| Subjects: |
| Item Description: | Previous ed.: published as by Donald R. Lehman and Russell S. Winer. Boston, Mass.; London: McGraw-Hill/Irwin, 2005 |
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| Physical Description: | xii, 299 p. : ill. ; 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780071263634 |