International marketing /

Main Author: Cateora, Philip R.
Other Authors: Ghauri, Pervez N.,
Format: Book
Language:English
Published: London : McGraw-Hill, c1999.
Edition:European ed.
Subjects:
Physical Description:xxi, 607 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0256236542