The satisfied customer : winners and losers in the battle for buyer preference /

Main Author: Fornell, Claes
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2007
Subjects:
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100 1 |a Fornell, Claes 
245 1 4 |a The satisfied customer :   |b winners and losers in the battle for buyer preference /   |c Claes Fornell 
260 |a New York :   |b Palgrave Macmillan,   |c 2007 
300 |a viii, 247 p. :   |b ill. ;   |c 25 cm 
504 |a Includes bibliographical references (p. [231]-237) and index 
505 0 |a List of figures and tables --  
650 0 |a Consumer satisfaction 
650 0 |a Consumers' preferences 
650 0 |a Customer relations 
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