Cover Image

Winning in the global market : a practical guide to international business success /

Main Author: Keillor, Bruce David.
Format: Book
Language:English
Published: Santa Barbara, Calif. : Praeger, c2012.
Subjects:
International business enterprises
International trade.
Table of Contents:
  • UNDERSTANDING THE INTERNATIONAL MARKETPLACE
  • The Strategy of International Business
  • Introduction
  • What Make International Business Unique?
  • The Market Environment
  • The Coordination of Strategy Options
  • Entering International Markets
  • "To Be or Not to Be...": Is Being International an Option?
  • Assessing the Market Environment: Identifying Real and Perceived Threats
  • The Demographic Environment
  • The Economic Environment: Where's the Money?
  • The Competitive Environment
  • The Technological Environment
  • Assessing the Political Environment: Beyond the Marketplace
  • What Is the Political Environment?
  • The Marketplace as a Nation-State
  • Sources of Authority in a Nation-State
  • The Political Environment and International Business
  • When Firms and Governments Collide
  • Assessing Political Vulnerability
  • Conducting an Assessment of the Political Environment
  • The Social Imperative: Culture and Cultural Differences
  • What Is "Culture"?
  • The Ingredients of Culture
  • Culture and International Business: Internal Organizational Challenges
  • Culture and Market Activities: Impact on Strategy
  • PLANNING FOR THE INTERNATIONAL MARKETPLACE
  • Market Selection: Choosing Your Destination
  • The Market Selection Process
  • The Physical Environment and Market Selection
  • How Can the Physical Environment Impact International Business?
  • The Market Selection Process: Preliminary Issues
  • The Market Selection Process: Input Variables
  • The Market Selection Process: Choice
  • Market Entry: Making Strategic Decisions
  • Firm-Related Determinants
  • Market-Related Determinants
  • Market Entry Strategy Options
  • Exporting as an Entry Strategy
  • Partnerships as an Entry Strategy
  • Foreign Direct Investment as an Entry Strategy
  • Creating a Value Chain: Connecting with Your Customer
  • The Global Buying Market: Understanding Your Customer
  • The Role of Information in the International Value Chain
  • What Makes an International Value Chain Unique?
  • International Value Chain Strategy
  • Relevant Issues in Constructing an International Value Chain
  • Keys to Success When Dealing with International Value Chain Members
  • GOING INTERNATIONAL
  • Making Your Business Viable: Creating an International Product Strategy
  • Product Concept Determination
  • Product Design Strategy
  • Product Management Strategy
  • Making Your Product Viable: Creating an International Promotion Strategy
  • Promotion Is Communication
  • The International Promotional Mix
  • Formulating an International Promotional Mix Strategy
  • Standardizing Your Message: Choice Criteria
  • Standardizing Your Message: Transferability
  • Coordination of Product and Promotional Strategy
  • Putting It All Together: Creating an International Business Plan
  • Objectives, Strategies, and Tactics: Making the Distinction
  • Assessing the Environment
  • The Sociocultural Imperative
  • Making Strategic Decisions to Enter an International Market
  • Appendix: A Toolkit for Developing an International Business Plan
  • $t Doing an Exporting SWOT Analysis
  • Where to Get Help
  • What about Foreign Trade Zones?.

Similar Items