|
|
|
|
| LEADER |
03914nam a2200217 a 4500 |
| 001 |
559061 |
| 005 |
20171111230023.0 |
| 008 |
110701s2012 cau b 001 0 eng |
| 020 |
|
|
|a 9780313398322 (hbk. : alk. paper)
|
| 040 |
|
|
|a DLC
|
| 050 |
|
|
|a HF1379
|b .K45 2012
|
| 082 |
|
|
|2 23
|a 658.8/4
|
| 100 |
1 |
|
|a Keillor, Bruce David.
|
| 245 |
1 |
|
|a Winning in the global market :
|b a practical guide to international business success /
|c Bruce D. Keillor.
|
| 260 |
1 |
|
|a Santa Barbara, Calif. :
|b Praeger,
|c c2012.
|
| 300 |
1 |
|
|a xii, 193 p. ;
|c 25 cm.
|
| 504 |
1 |
|
|a Includes bibliographical references (p. [185]-186) and index.
|
| 505 |
1 |
|
|a UNDERSTANDING THE INTERNATIONAL MARKETPLACE -- The Strategy of International Business -- Introduction -- What Make International Business Unique? -- The Market Environment -- The Coordination of Strategy Options -- Entering International Markets -- "To Be or Not to Be...": Is Being International an Option? -- Assessing the Market Environment: Identifying Real and Perceived Threats -- The Demographic Environment -- The Economic Environment: Where's the Money? -- The Competitive Environment -- The Technological Environment -- Assessing the Political Environment: Beyond the Marketplace -- What Is the Political Environment? -- The Marketplace as a Nation-State -- Sources of Authority in a Nation-State -- The Political Environment and International Business -- When Firms and Governments Collide -- Assessing Political Vulnerability -- Conducting an Assessment of the Political Environment -- The Social Imperative: Culture and Cultural Differences -- What Is "Culture"? -- The Ingredients of Culture -- Culture and International Business: Internal Organizational Challenges -- Culture and Market Activities: Impact on Strategy -- PLANNING FOR THE INTERNATIONAL MARKETPLACE -- Market Selection: Choosing Your Destination -- The Market Selection Process -- The Physical Environment and Market Selection -- How Can the Physical Environment Impact International Business? -- The Market Selection Process: Preliminary Issues -- The Market Selection Process: Input Variables -- The Market Selection Process: Choice -- Market Entry: Making Strategic Decisions -- Firm-Related Determinants -- Market-Related Determinants -- Market Entry Strategy Options -- Exporting as an Entry Strategy -- Partnerships as an Entry Strategy -- Foreign Direct Investment as an Entry Strategy -- Creating a Value Chain: Connecting with Your Customer -- The Global Buying Market: Understanding Your Customer -- The Role of Information in the International Value Chain -- What Makes an International Value Chain Unique? -- International Value Chain Strategy -- Relevant Issues in Constructing an International Value Chain -- Keys to Success When Dealing with International Value Chain Members -- GOING INTERNATIONAL -- Making Your Business Viable: Creating an International Product Strategy -- Product Concept Determination -- Product Design Strategy -- Product Management Strategy -- Making Your Product Viable: Creating an International Promotion Strategy -- Promotion Is Communication -- The International Promotional Mix -- Formulating an International Promotional Mix Strategy -- Standardizing Your Message: Choice Criteria -- Standardizing Your Message: Transferability -- Coordination of Product and Promotional Strategy -- Putting It All Together: Creating an International Business Plan -- Objectives, Strategies, and Tactics: Making the Distinction -- Assessing the Environment -- The Sociocultural Imperative -- Making Strategic Decisions to Enter an International Market -- Appendix: A Toolkit for Developing an International Business Plan -- $t Doing an Exporting SWOT Analysis -- Where to Get Help -- What about Foreign Trade Zones?.
|
| 650 |
1 |
|
|a International business enterprises
|
| 650 |
1 |
|
|a International trade.
|
| 952 |
|
|
|a GrThPMO
|b 59b01b516c5ad17d7e5af0b6
|c 952a
|d 9528
|e HF1379.K45 2012
|t 7
|x m
|z Books
|
