Cruise to success : how to steer your way through the murky waters of marketing your library /
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Chandos,
2009.
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| Series: | Chandos information professional series.
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| Subjects: |
Table of Contents:
- Why libraries should market themselves?
- Library as corporation
- Creating a SWOT analysis
- Areas to consider in a marketing campaign
- Merchandising and branding
- Marketing strategy
- Poster guidelines
- Other tools of communication : news announcements, public relations, newsletters and annual reports.