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01316nam a2200277 a 4500 |
| 001 |
557520 |
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20171111230022.0 |
| 008 |
080917s2009 enka b 001 0 eng d |
| 020 |
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|a 1843344831 (hbk.)
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| 020 |
|
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|a 9781843344834 (hbk.)
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| 020 |
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|a 1843344823 (pbk.)
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| 040 |
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|a UKM
|b eng
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| 050 |
1 |
4 |
|a Z716.3
|b .P495 2009
|
| 082 |
1 |
4 |
|2 22
|a 021.7
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| 100 |
1 |
4 |
|a Phillips, Loreen S.
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| 245 |
1 |
4 |
|a Cruise to success :
|b how to steer your way through the murky waters of marketing your library /
|c Loreen S. Phillips.
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| 260 |
1 |
4 |
|a Oxford :
|b Chandos,
|c 2009.
|
| 300 |
1 |
4 |
|a xvii, 116 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
1 |
4 |
|a Chandos information professional series.
|
| 504 |
1 |
4 |
|a Includes bibliographical references (p. 105-111) and index.
|
| 505 |
1 |
4 |
|a Why libraries should market themselves? -- Library as corporation -- Creating a SWOT analysis -- Areas to consider in a marketing campaign -- Merchandising and branding -- Marketing strategy -- Poster guidelines -- Other tools of communication : news announcements, public relations, newsletters and annual reports.
|
| 650 |
1 |
4 |
|a Academic libraries
|x Public relations.
|
| 650 |
1 |
4 |
|a Academic libraries
|x Marketing.
|
| 650 |
1 |
4 |
|a Libraries
|x Public relations
|
| 650 |
1 |
4 |
|a Libraries
|x Marketing
|
| 952 |
|
|
|a GrThPMO
|b 59b019e16c5ad17d7e5aea3d
|c 952a
|d 9528
|e Z716.3.P495 2009
|t 7
|x m
|z Books
|
