Foreign operation methods : theory, analysis, strategy /
Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
Cheltenham, England :
Edward Elgar,
c2007.
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Subjects: |
Table of Contents:
- 1. Introduction
- 2. Theoretical approaches
- 3. Franchising
- 4. Licensing
- 5. Management contracts
- 6. International subcontracting
- 7. Project operations
- 8. Exporting
- 9. Alliances
- 10. Foreign direct investment
- 11. Mode switching and stretching strategies
- 12. Mode combination strategies
- 13. Internationalisation, international strategies and FOMs
- 14. Conclusion.