Foreign operation methods : theory, analysis, strategy /

Main Author: Welch, Lawrence S., 1945-
Other Authors: Benito, Gabriel R. L.,, Petersen, Bent,
Format: Book
Language:English
Published: Cheltenham, England : Edward Elgar, c2007.
Subjects:
Table of Contents:
  • 1. Introduction
  • 2. Theoretical approaches
  • 3. Franchising
  • 4. Licensing
  • 5. Management contracts
  • 6. International subcontracting
  • 7. Project operations
  • 8. Exporting
  • 9. Alliances
  • 10. Foreign direct investment
  • 11. Mode switching and stretching strategies
  • 12. Mode combination strategies
  • 13. Internationalisation, international strategies and FOMs
  • 14. Conclusion.