When ads work : new proof that advertising triggers sales /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Armonk, N.Y. :
Sharpe,
c2007.
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xix, 209 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780765617385 (cloth : alk. paper) 9780765617392 (pbk. : alk. paper) 0765617382 (cloth : alk. paper) |