Real-life marketing and promotion strategies in college libraries : connecting with campus and community /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Binghamton, NY :
Haworth Information Press,
c2005.
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| Subjects: |
Table of Contents:
- Using student focus groups to inform library planning and marketing / Melissa L. Becher, Janice L. Flug
- Marketing the academic library : building on the "@ your library" framework / Heather Empey, Nancy E. Black
- Getting the word out : publicizing library programs and services to the community / Rob Withers
- Matching media to audience equals marketing success / Kathleen Conley, Toni Tucker
- Marketing virtual reference : what academic libraries have done / Luke Vilelle
- Marketing resources for the busy librarian / Deborah O. Lee
- Drop them a postcard : another way to reach your patrons / John A. Cosgrove
- Frankenstein @ our library : monstrous opportunities for marketing / Barbara M. MacAlpine
- Affordable, effective, and realistic marketing / Jane M. Verostek
- Collaborating with students to develop an advertising campaign / Robert B. McGeachin, Diana Ramirez
- Implementing an action plan : strategies for marketing library services / Jennifer Campbell, Sally Gibson
- We better get this party started! / Lisa Lavoie, Judith Markiewicz.