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| LEADER |
02173nam a2200265 a 4500 |
| 001 |
544406 |
| 005 |
20171111230009.0 |
| 008 |
050816s2005 nyua b 001 0 eng |
| 020 |
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|a 9780789031570 (alk. paper)
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| 020 |
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|a 0789031574 (alk. paper)
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| 020 |
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|a 9780789031587 (pbk. : alk. paper)
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| 040 |
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|a DLC
|d DLC
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| 050 |
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|a Z716.3
|b .R42 2005
|d GrThPMO
|
| 082 |
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|2 22
|a 025.1/977
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| 245 |
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|a Real-life marketing and promotion strategies in college libraries :
|b connecting with campus and community /
|c Barbara Whitney Petruzzelli, editor.
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| 260 |
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|a Binghamton, NY :
|b Haworth Information Press,
|c c2005.
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| 300 |
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|a xvi, 192 p. :
|b ill. ;
|c 23 cm.
|
| 500 |
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|a "Co-published simultaneously as College & undergraduate libraries, volume 12, numbers 1/2 2005."
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
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|a Using student focus groups to inform library planning and marketing / Melissa L. Becher, Janice L. Flug -- Marketing the academic library : building on the "@ your library" framework / Heather Empey, Nancy E. Black -- Getting the word out : publicizing library programs and services to the community / Rob Withers -- Matching media to audience equals marketing success / Kathleen Conley, Toni Tucker -- Marketing virtual reference : what academic libraries have done / Luke Vilelle -- Marketing resources for the busy librarian / Deborah O. Lee -- Drop them a postcard : another way to reach your patrons / John A. Cosgrove -- Frankenstein @ our library : monstrous opportunities for marketing / Barbara M. MacAlpine -- Affordable, effective, and realistic marketing / Jane M. Verostek -- Collaborating with students to develop an advertising campaign / Robert B. McGeachin, Diana Ramirez -- Implementing an action plan : strategies for marketing library services / Jennifer Campbell, Sally Gibson -- We better get this party started! / Lisa Lavoie, Judith Markiewicz.
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| 650 |
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|a Academic libraries
|x Marketing.
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| 650 |
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|a Academic libraries
|x Public relations.
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| 650 |
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|a Libraries and colleges
|
| 700 |
1 |
|
|a Petruzzelli, Barbara Whitney
|
| 952 |
|
|
|a GrThPMO
|b 59b00c576c5ad17d7e5ab220
|c 952a
|d 9528
|e Z716.3.R42 2005
|t 7
|x m
|z Books
|
