Strategic public relations management : planning and managing effective communication programs /

Main Author: Austin, Erica Weintraub.
Other Authors: Pinkleton, Bruce E.
Format: Book
Language:English
Published: Mahwah, N.J. : L. Erlbaum Associates, Inc., 2006.
Edition:2nd ed.
Subjects:
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008 060126s2006 njua b 001 0 eng
020 |a 0805853804 (clothbound : alk. paper) 
040 |a DLC 
050 |a HD59  |b .A97 2006 
082 |2 22  |a 659.2 
100 1 |a Austin, Erica Weintraub. 
245 1 |a Strategic public relations management :  |b planning and managing effective communication programs /  |c Erica Weintraub Austin, Bruce E. Pinkleton. 
250 1 |a 2nd ed. 
260 1 |a Mahwah, N.J. :  |b L. Erlbaum Associates, Inc.,  |c 2006. 
300 1 |a xv, 411 p. :  |b ill. ;  |c 24 cm. 
504 1 |a Includes bibliographical references (p. 389-399) and index. 
650 1 |a Public relations  |x Management. 
700 1 |a Pinkleton, Bruce E. 
952 |a GrThPMO  |b 59b00bf56c5ad17d7e5ab02a  |c 952a  |d 9528  |e HD59.A97 2006  |t 7  |x m  |z Books