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Marketing research :
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Marketing research : information systems and decision making /
Main Author:
Uhl, Kenneth P.
Other Authors:
Schoner, Bertram.
Format:
Book
Language:
English
Published:
New York :
Wiley,
c1969.
Subjects:
Marketing research
Holdings
Description
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Physical Description:
xv, 538 p. : ill. ; 24 cm.
Bibliography:
Includes bibliographical references and indexes.
ISBN:
0471895504
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