Description: Creative strategy in advertising /

Main Author:	Jewler, A. Jerome.
Other Authors:	Drewniany, Bonnie L.
Format:	Book
Language:	English
Published:	Belmont, CA : Thomson/Wadsworth, c2005.
Edition:	8th ed.
Subjects:	Advertising copy

Physical Description:	xvi, 336 p. : ill. ; 26 cm.
Bibliography:	Includes bibliographical references (p. 322-326) and index.
ISBN:	053462510X (pbk.)