How industries evolve : principles for achieving and sustaining superior performance /

Main Author: McGahan, Anita M.
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, c2004.
Subjects:
Table of Contents:
  • Introduction and overview
  • The four trajectories of industry evolution
  • How change unfolds on each trajectory
  • Assessing the nature and stage of evolution in an individual industry
  • Conforming to the rules of change within an industry
  • Creating a business-unit strategy that exploits the opportunities in industry evolution
  • Diversifying across businesses to capitalize on industry evolution
  • Epilogue.